This 1 marketing mistake is eating so much of your potential profit. An average business owner can earn 3 – 4 times more profit Guaranteed (if not more) just by fixing this 1 mistake. So let’s fix this right now.
For me to do dive right in, I need to ask you a question.
Are you trying to make everyone your customer?
Think wisely and give the answer. Is your marketing targeting a broad amount of audience?
If your answer is Yes, then this article is exactly for you.
Because If you are trying to sell your product to every person, then this is the biggest mistake in your marketing approach.
Yes…it…is…True.
How?
Look, the idea of ‘selling to everyone’ that many business owners use today, comes from the advertisements we’ve seen on TV throughout our lives.
Think about ads for detergents, shampoo, or Coca-Cola. These ads are aimed at a broad audience, trying to attract as many people as possible.
And since these brands are successful, WE TRY TO COPY THEM.
And why shouldn’t we? They are successful, right?
But ladies and gentlemen, the reason these big companies are successful isn’t just because of the ads themselves—it’s because of their enormous Budgets.
For example, Coca-Cola has a budget of $4Billion/year alone for marketing.
To put that into perspective, If we have a budget of $4000
In that case, our $1 = $1,000,000 in their budget.
Most businesses don’t have such huge budgets (certainly I don’t have), but they try to use the same marketing strategies as these big corporations.
Which is a huge waste of money.
And this is why selling products to everyone is the worst idea. But then
Who should we sell to ?
The answer is extremely simple:
We just need to sell to our Perfect Customer.
Allow me to explain,
There are always certain types of people who buy from you more often and more easily than others. You don’t have to hard sell to them—they just buy it.
And every business has these ideal customers.
Take your business, for example. There are probably a few customers of a certain age, gender, interests, or thoughts who buy the most from you.
We just need to identify them and reach them.
But how do you identify these people in your business? Or, if you already know them, how do you reach more people like them?
Don’t worry because here’s
How to Find & Sell to your Perfect Customer?
In today’s world with today’s technology, the best place to find and reach to these people is certainly through Meta Ads.( facebook and instagram ads)
Everyone uses facebook and instagram, including your perfect customer.
Meta is aware of this fact, so they offer features to test and find the right audience for your product. You can test various factors such as age, gender, interests, and demographics to determine who your best customer is.
Just so you know, this is just 1 out of many amazing features that meta offers.
Now once we have identified these people, then we just need to focus on selling to them (which is a lot easier as they are already interested).
However, there’s a downside.
While these features make it extremely easy to sell products, they can be overwhelming.
You can absolutely learn it on your own, but it’s a whole skill. And if you don’t have time to learn it, then things can be a bit complex.
In that situation we can help you.
Because we are also a business but the difference is, our business revolves around running facebook and instagram ads for different businesses.
So Get in touch with us for a Free marketing consultation to see what we can do for you.